Your Call Is Not That Important To Us

This book cuts through corporate jargon and consumer distress to provide an eye-opening and animated account of the way companies treat their customers, how customers treat the people who serve them, and how technology, globalization, class, race, gender and culture influence these interactions. In this book the author reveals the real human beings and often surreal corporate policies lurking behind its aggravating facade. After reading this first ever investigation of the customer service world, you will never view your call centre encounters in quite the same way.