This book is a resource that unravels the world of advertising, right from basics to the know-how of the advertising world. The book initialises with a brief history with a further understanding as to the evolution of advertising to a sophistically advanced theory. The book explains the various aspects of the advertising industry with various illustrations. The text highlights : An introduction to advertising, Details of the copy-writing media, like newspapers, magazines, radio, television, internet, etc. Chapters on advertising agengies, client servicing and some creative aspects of advertising, Tips to select an ad agency, etc.
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